OMS

Order management (OM) sits at the intersection of marketing, information technology, and logistics as a function of coordinated supply chain management. Marketing strategies put pressure on supply chain logistics to help satisfy, keep, and attract new customers. When these customers, empowered and connected by mobile devices, rapidly elevate their service expectations, the logistics processes involved in order management grow more complex. In step with this cycle of growing expectations, the corollary demand for investment in and innovation of order management systems (OMS) increases. Capable of bridging the gap between the supply chain, marketing strategies, and the customer experience in the digital economy, OMS is essential to the future of successful businesses.